Let’s Keep the Solar Goose Laying

From The editor

Welcome to the first-ever issue of Solar Business Insider, the solar industry’s trusted playbook for business growth, innovation, and leadership. This isn’t your average trade mag—it’s your cheat sheet to staying sharp, competitive, and ahead of the curve.

Let me be blunt: the solar industry has been very good to us. But let’s not kid ourselves—it’s a fragile ecosystem.

If we treat it like a buffet instead of a golden goose, it’ll stop laying eggs, and then we’re all in trouble. That’s why this magazine exists: to give you the tools, insights, and strategies to keep our industry thriving, our businesses growing, and our customers happy.

What Makes SBI Different?

This isn’t just another collection of generic advice. SBI is your one-stop resource to connect sales teams, installers, financiers, and innovators.

Every article, feature, and story is designed to help you cut through the nonsense and focus on what matters: stabilizing your business, staying ahead of industry trends, and delivering better results for your clients.

Inside each issue, you’ll find:

  • Our cover story, tackling the biggest challenges, inspiring stories, and powerful leaders moving the industry forward.

  • Featured articles on must-know topics to keep your business on point. These come from our editorial team and contributing writers that have a unique perspective.

  • Jake’s Take, a monthly column from industry powerhouse Jake Hess. If you know Jake, you know he doesn’t hold back. Expect insights on everything from sales to operations to cutting-edge tech. It’s gold—don’t skip it.

And here’s a little secret: SBI is just getting started. Every month, we’ll improve, refine, and pack more value into these pages.

Why? Because that’s what this industry deserves.

Want More?

We’ve got exclusive sponsorship spots open (but not for long). Only 15 are available, and three are already gone.

Want in?

Head to our website to apply and let’s talk about getting your brand in front of the best in the business.

Want to list your company in the SBI Public Directory? Think of it as the new-school Yellow Pages, but exclusively for the solar industry. It’s ridiculously simple to set up your listing, and it’s the easiest way to get your business in front of the right people.

Visit solarbusinessinsider.com to create your listing real quick. Let’s keep this industry connected and thriving.

Let’s Build This Together

The solar industry is full of opportunity, but it’s up to us to protect and grow it. SBI is here to lead the charge, challenge the status quo, and make sure that goose keeps laying. Thanks for joining us on this mission.

Let’s get to work,

Brent Attaway

Editor-in-Chief, Solar Business Insider

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