“Homeowners already bought solar—now they just need the missing piece: a battery. And for $100 a month, they can finally have backup power, more energy savings, and total peace of mind.”

In a recent conversation with Everett Brewer, a leading mind in the battery and energy storage world and a key player at companies like Storz Power, Newco Energy, Watthub Renewable Energy Exchange, and more, I had my eyes opened to something big. It’s a game-changer.

Everett and I were talking about the market shifts in solar, and he dropped a concept on me: battery-only sales.

Now, at first, I naively asked,

“What do you mean? Like people just buying batteries with no solar? Connecting them straight to the grid as backup?”

“No,” he said, and then he hit me with the real insight.

The Untapped Market: Battery-Only Sales

Here’s the deal—over the last few years, an incredible number of solar systems were installed without batteries.

Why?

Because many solar companies either didn’t know how to sell battery storage or didn’t think it was necessary at the time. Fast forward to 2024, and now those homeowners are realizing they do need battery storage—whether it’s because their energy needs changed, their family grew, or they simply want the security of backup power.

That’s where battery-only sales come in. There’s a massive market of homeowners who already have solar and are already sold on renewable energy. They don’t need to be convinced—they just need an affordable way to add a battery to their system.

Financing Makes It a No-Brainer

Here’s where things get really exciting. Everett revealed that Newco Energy has launched a 25-year loan for battery-only installations across 27 states. Homeowners can add a battery for around $100 a month, making it an affordable upgrade.

Let that sink in.

For a low monthly payment, homeowners can store more energy, reduce reliance on the grid, and protect themselves from outages. Whether it’s California’s wildfires, Florida’s hurricanes, Texas’ grid failures, or the snowstorms up north—having a battery means peace of mind.

The Market Backs It Up

And it’s not just Everett saying this. The demand for battery storage is skyrocketing. Homeowners are pairing solar with batteries more than ever due to rising electricity rates and increased power outages. (Source)

Even policy changes are making batteries more appealing. In California, net metering updates have made storing your own energy more valuable than selling it back to the grid. (Source)

The Perfect Sales Opportunity

For solar companies, this is huge. Instead of chasing new customers who still need to be convinced about solar, they can tap into their existing customer lists—people who already believe in solar and now just need a battery. It’s an easy upsell, and with financing from Newco Energy, the affordability piece is solved.

Final Thoughts

Battery-only sales aren’t just a side gig—they’re about to be a major movement in solar. If you’re in the industry, now is the time to jump on this opportunity.

For more details, check out Newco Energy’s website or connect with Everett Brewer on LinkedIn.