EPC Spotlight, GoodPWR Solar and CEO Lee Hatley, the ops-centric national partner
Solar Business Insider - GoodPWR/Lee Hatley
A conversation with Founder and CEO, Lee Hatley
About Lee Hatley
Lee is a master electrician licensed in 20+ states with 15+ years in solar and 20+ years in construction. He holds 7 U.S. patents for solar products, co-invented EZ Solar Products, created Shaolin Solar, and is endorsed by top manufacturers as an industry expert.
Overview
GOODPWR is a national solar EPC built on a simple idea, the product is the experience. Led by Founder and CEO Lee Hatley, the company runs an operations-centric model that prioritizes standardization, speed, and customer care.
From Construction To Solar
Lee entered solar in 2010 after a long run in construction, joining a small Denver startup, SolarCity. The early hands-on years shaped a practical approach, design for scale, remove friction, and make the homeowner journey smooth from sale to PTO.
From Consultancy To EPC
GOODPWR began as a consultancy serving EPCs, finance companies, and manufacturers. A finance friend pushed Lee to turn the playbook into a full EPC. The timing matched market needs for something both disciplined and new, so the pivot stuck.
Why GOODPWR Scaled Nationally
GOODPWR opens markets quickly because Lee holds roughly 90 percent of the company’s contractor licenses. Operations and product offerings are strictly standardized, which makes quality repeatable and training efficient. A large national network of seasoned solar professionals supports consistent delivery.
Culture That Does The Work
The core team brings 100+ years of combined solar experience. Culture is lived, not laminated. As the team puts it, at GOODPWR we work with someone, not for someone. That mindset shows up in how projects move and how partners are treated.
A Sustainable, Asset-Light Model
GOODPWR is asset light, lean, and experienced, which allows rapid pivots with minimal risk as policies and utility rules change. The operations-centric focus and professional sales structure drive greater than 85 percent pull-through, fast timelines, and strong reviews from homeowners and AHJs.
What Customers Get
Homeowners get Tier 1 products, top-level support from people who care, and licensed experts overseeing every step. The promise is dependable execution from point of sale through interconnection and beyond.
Value For Sales Teams
Sales organizations benefit from fast turn times, great customer reviews that fuel referrals, competitive redlines, and a partnership grounded in honesty and dedication. The standardized operating system makes handoffs clear and timelines predictable.
Value For Build Partners
Install partners receive higher-than-average pay, strong support and training, and real control over their projects. Partners are treated as part of the team, which improves accountability and outcomes.
Benefits For Affiliates
Affiliates access national-scale benefits without needing to be national. Training and support are available at every level, backed by a larger coordinated operation that already knows how to execute.
Product As Experience
GOODPWR defines the product as the overall experience for everyone involved. The customer is not only the homeowner, but also the jurisdiction, utility, installers, sales consultants, and vendors. Industry veterans and licensed electricians oversee each project, while the CEO’s multi-state licensing anchors compliance.
Where The Industry Needs To Go
GOODPWR is not about where the industry sits today. It is about building toward the next standard, with consistent processes, licensed craftsmanship, and an experience that earns trust at every handoff.
See the full Q&A with Lee below:
Who is Lee Hatley? See Bio above
How did you get into the solar business?
I’ve been in the construction industry for over twenty years and in 2010 made the move into solar for a small startup called Solar City in Denver, CO.
Origin Story - How did GoodPWR become a company?
GOODPWR started as a consultation company for EPCs, Finance Companies and Manufacturers until a friend at a Finance Company convinced me to turn it into an EPC. Originally I had always said I would never start my own EPC but I felt like the industry was in the right place and the right time for something new and different.
What has contributed to the rise of GoodPWR as a national company?
The easy answer to that is, I hold 90% of the licenses so we can open markets for free and faster than anyone else. Our operations procedures and product offerings are strictly standardized, which allows us to scale quickly and efficiently. We also have an extremely large and talented national network of experienced solar professionals.
The main catalyst for our positive traction is because of our team. The team that runs GOODPWR is made up of the most experienced and knowledgeable practitioners in the solar industry. Internally we have over 100 years of combined solar experience. Culture here is real and alive, not just a poster on an office wall. At GOODPWR we work with someone not for someone.
What makes GoodPWR a successful & sustainable company/business model?
GOODPWR is built off of the failures of the industry. We’re asset light, lean, experienced and able to pivot without risk, which allows us to keep pace with immediate industry challenges at the national or local level. By focusing on standardizations, using professional sales teams and being operations centric we’re experiencing >85% pull through rates, fast timelines, and positive reviews by home owners as well as AHJs. We’re never concerned with beating opposing EPCs, only beating what we did yesterday.
What opportunities does GoodPWR provide?
Customer
Standard Tier 1 products
Top level customer support. We actually care about our customers.
Expert operators with over a century of combined experience
Sales Teams
Fast turn times
Great customer reviews for referrals
Competitive redlines
Honesty and dedication
Build Partners
Higher than average pay
Top level support and training
Control over your projects. You’re part of the team.
Affiliates
Access to benefits as a national company without having to be a national company .
Support and training available at all levels
Be a part of a larger team
About GoodPWR:
GOODPWR is the culture and mindset that will change the solar industry by redefining what the product is and who the customers are. Our Product is the overall EXPERIENCE from Point of Sale to Completion for everyone involved. The Customer is not only the Homeowner, but the Jurisdiction, Utility Company, Installers, Sales Consultants and Vendors. GOODPWR is the only solar company whose CEO is endorsed by manufacturers as an industry expert, personally installed thousands of PV systems and is a Master Electrician who holds the company’s contractor licenses across the nation. Our staff is made up of industry veterans and licensed electricians that oversee all aspects of every project. GOODPWR is not about where the industry is but where the industry needs to go.
Licensed in over 20 US Markets
BBB Accredited
NABCEP Certified
Enphase Certified
Tesla Certified
FranklinWH Certified
Sonnen Certified
LightReach Platinum Partner
Preferred pricing with Sungage Financial and Sunlight Financial
Contact
GOODPWR LLC
390 Interlocken Crescent Ste 350, Broomfield, CO 80021
www.goodpwr.com | [email protected] | (888) 400-3797
Follow @GoodPWR_Solar on socials
Follow @ GoodPWR_Solar on socials
